Broadcast

Radio people are not generally numbers-nerds. We tend to be extremely creative, action oriented, as well as much less inclined to read tables, graphs, and also graphes. The most effective amongst us discover to review and make use of data, however really few of us begin in the sector successful.

The difficulty of supplying workable data to radio individuals using a tool they utilize themselves is twofold:

Just how to show it in a manner that makes sense and also is simple to read
Just how to make the numbers easy to manipulate to see specifically what you intend to, to an extremely granular degree
There is a legend within the business that our CEO as well as founder used to test new features on his mom: if she could utilize it, any one of our customers could. I do not recognize just how much of that tale holds true. Nevertheless, I do know from our customers that the rankings device is one of the simplest as well as most interesting in the RadioAnalyzer tool kit.

HOW TO USAGE RATINGS

The essentials are basic: pick a duration, select which days you intend to see, and what times. After that take your pick of seeing months, weeks, days, hours, or even to a very granular individual minute. Done.

Ratings

If you intend to not just see how you are carrying out, however precisely how much better or worse that is to your regular listener behavior, you can include an ordinary contour in black. It enables you to better read the information. You can likewise include layers of regular and informal audiences, other stations within your group, and extra.

Customers make use of Scores to identify effective promotions, view information on weddings, or simply to watch on the overall station advancement. If a problem or a favorable outcome is spotted, they zoom in to a granular level. This helps to find out what exactly functions well and what does not. I make use of scores as a one quit 5-minute device to identify overall station development or loss. In addition, I can check out excellent shows on specific days.

While every client receives private training from us on website, we have a “refresher course” video clip showing the feature and use of Scores. Have a look and also let us understand what you think.

If you have any kind of concerns, please call us. We more than happy to address all your concerns as well as invite you in the RadioAnalyzer family members.